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Websites today must be interactive and to the point. Visitor's statistically do not stay on a webpage for very long. Your website's design has several jobs in the eyes of your customers – and all at the same time.

The Value of Your Website Today

Brand Centerpiece.
Your website represents your company to millions every day. It establishes your identity to the world 7 days a week, 365 days a year.

Selling Tool.
Sell directly through e-commerce tools, or sell indirectly by funneling leads from your website to your sales staff.

Support Assistant.
A well-designed website takes a lot of the burden off your staff. FAQs take care of those questions everybody asks over and over. Relevant content helps make sales easier.

Marketing Hub.
THE most cost-effective marketing tool available – a well-designed, persuasive website. List promotions, bring visitors in with SEO, and establish authority in your industry.

Customer Retention.
Draw visitors back with specials, newsletters, memberships, and Web-only exclusive information. Let your website do some of the customer service work.

With functions like this, it's amazing that some companies just want their site to "look nice." Web design isn't just about looking nice—it's about doing a job. And that takes the right tools.

What Goes Into A Website Today

Design is one part of a website. Modern websites typically include the following elements:
  1. Coding – HTML, ASP.NET, E-commerce Functionality
  2. Design
  3. Content – The text
  4. SEO – Titles, meta tags, layout & content configuration, links
  5. Domain Name
  6. Hosting
The Design itself has several components to it as well.
  1. Branding/Identity (typography, color scheme, visual language, proper logo usage)
  2. Usability
  3. Navigation
  4. Layout
  5. Graphics

A good web design firm considers all of these elements when it starts on a new project. Leaving any till later means the project could zigzag from contradictory client requests, costing money and wasting time.

For clarity's sake – "Usability" refers to guiding the visitor toward key areas of your site through design elements and its user interface. Making the site easy to navigate for them, while bringing their eyes to areas you want to bring the most traffic to (e.g., contacting you, buying products).